Behind The
LOGO
As you probably already know, symbols carry powerful meaning.
Some, like road signs, convey simple and practical messages. Others go much deeper. Symbols act as gateways to the unconscious — reaching into the hidden layers of our experience.
They can stir deep emotions, awaken memories, and even guide us toward transformation.
"Erit Heros" — Latin for “Be A Hero” — is our motto. This short sentence is encapsulating our ideal as individuals and as a growing community.
There is going to arrive a time, when you no longer need an helmet or a mask to claim who you truly are: an unstoppable legend.
The word "logo" comes from the Greek Logos, meaning reason or divine word.
At BEA HERO™, our logo echoes the image of a galea helmet — inspired by the warriors of ancient Greece and Rome — the helmet of a battler.
Think of it as our modern coat of arms, our heroic insignia. This galea is now yours. It will accompany you through this journey and beyond. Take a moment.
Imagine wearing it. Your head is inside. Your mind is protected. Your path has begun.
When you look at this logo, you are looking back at yourself — and it officially marks the first element of your Hero’s journey.
This galea is here to protect you, to mystify your enemy, and to conceal your weaknesses. Treasure it as a self-proof of your transformation phase, and as a charm of good fortune.
.png)
